Way back in first term–knee high to a grasshopper as I was–we were assigned in Communication Design 1 to make a magazine cover for Architectural News using the idea of “fused metaphors.” We were told to make lists of each of the things to be represented (in our case America and architecture), and find a way to combine them metaphorically. Our reference material was a series of such covers, inspiring at the time, but not memorable in my over-stimulated mind.
This term, in the same class (which I now TA), Sean is showing presentations of noteworthy designers each week. My job is to compile images and make a slideshow to share with the kiddies and help them with their visual literacy. When we chose Alvin Lustig and Ivan Chermayeff, I was excited to do the research, but I wasn’t expecting to find so many ingenious examples of this “fused metaphor” business. In my further inspection of the Architectural News covers by Chermayeff & Geismar that I hadn’t seen since first term, I found new inspiration in the simple yet intelligent solutions.

“Interiors” Architectural News, Chermayeff & Geismar, 1964

“The Architecture of Storage” Architectural News, Chermayeff & Geismar, 1967

“American Institute of Architects in Washington” Architectural News, Chermayeff & Geismar, 1965

“American Institute of Architects in Denver” Architectural News, Chermayeff & Geismar, 1966

Communication and Control in Buildings 1966

“Building Systems” Architectural News, Chermayeff & Geismar, 1967

“Building Performance and Architect’s Responsibilities” Architectural News, Chermayeff & Geismar, 1965

“Joints” Architectural News, Chermayeff & Geismar, 1964

“Hospitals” Architectural News, Chermayeff & Geismar, 1965

“Load Baring Masonry” Architectural News, Chermayeff & Geismar, 1964